SocialCPAs

Take the 2012 SocialCPAs survey today!

We just launched our third annual SocialCPAs Social Media Survey.  Our goal is to see how accounting professionals are adopting or avoiding social media. 

We hope you will participate in our survey and let us know what you think of social media.  You will be able to use the survey results to compare your social media efforts to peers in the accounting profession.

Click here to take our survey

We would greatly appreciate your help promoting this survey.  Please consider emailing this page to your coworkers or posting it to your favorite social media site.

Thanks for being part of our 2012 survey!

2012 Social Media Predictions from Jennifer Wilson

Our second set of 2012 social media predictions come from Jennifer Wilson. 

Jennifer Wilson is a co-founder and partner of ConvergenceCoaching, LLC.  Jennifer is a well-know consultant in the accounting profession and is very active on social media.  She is a regular contributor to her company’s blog, Inspired Ideas. 

Here’s what Jennifer has to say:

What is your prediction about social media in 2012?

My predictions are in the context of the CPA profession and its use of social media:

• LinkedIn will further its momentum in accounting as it’s the easiest for firm leaders to understand and see benefits from.
• HR recruiting and retention will emerge as a top 5 issue in firms and those already well positioned on LinkedIn and Facebook will have a real advantage in recruiting new talent.
• The steady growth of CPA firm blogs, especially niche blogs, will continue.
• Facebook will continue to push into the corporate space and firms will be faced with managing privacy and security settings and the separation of personal friends and business contact on this platform.
• Twitter will still be misunderstood, but more and more CPAs and CPA firms will join.  More CPAs will build Google+ profiles and more firms will produce fun and “serious” videos, meaning more CPA-oriented content on You Tube.
• Those who have adopted social media will begin to illustrate “real rainmaking benefits” from their use in 2012 and more and more CPA skeptics will join the social media communications revolution.
• Firms who are blocking sites like Facebook will realize how futile it is with the number of staff using mobile devices to access their social media sites and text.  The smart ones will figure out how to leverage and maximize the social media abilities of their younger team members versus control or limit their use.
• Lastly, we’ll start to edge into debates about the ownership of social media profiles, pages and accounts as CPA firm team members change positions and “take” their social media contacts, friends and followers with them.  It should be interesting!

Are there any new social media sites that will impact us in 2012?

Google+ is certainly gaining steam and the impact it has on SEO cannot be ignored.  Sites that track and report influence (like Klout) are becoming increasingly important.  There are so many other great social media applications to help support the use of the big “sites” – like Cinch or Twenty Feet – the list is endless.  The challenge for me and for others in the profession is finding the time and capacity to learn about these new apps and sites to decide if they can be of value.

Do you think any social media sites will disappear in 2012?

Smaller social media sites will continue to be challenged by the “big 4” – LinkedIn, Facebook, Twitter and You Tube (maybe big 5 if you factor in Google+) in 2012.  Instead of smaller sites disappearing, I think more will proliferate, which will challenge the already limited time CPAs feel they have to dedicate as to where to best spend their time.

2012 Social Media Predictions from Alexandra DeFelice

Our first set of social media predictions is from Alexandra DeFelice. 

Alexandra DeFelice is Senior Manager-Communications & Program Development at Moore Stephens North America, Inc.  She is a former Senior Editor in charge of technology coverage at Journal of Accountancy  and also managed the journal’s social media presence.  Alexandra was one of the founders of the Accounting Tomorrow blog and is very active on Facebook, LinkedIn and Twitter.

Here are Alexandra’s social media predictions for 2012:

LinkedIn will grow exponentially and people will increasingly use that channel instead of their outlook Inboxes.  QR codes will become mainstream by marketers but many consumers (at least those in the Boomer generation and beyond) won't know how to use them.

Facebook use will continue to grow as parents and grandparents want to stay in touch with their younger relatives. There likely will be several privacy breaches tied into this as the settings continue to change regularly.

Customers/clients will start to drive the way we do business more so than ever before, but businesses need to realize they can't put all their eggs in the social media basket. As more and more of these sites start to talk to one another, less and less will become private.

As a general rule of thumb, I would say that if you don’t want someone to know something, don’t put it on social media because there’s bound to be a hole in the system, somewhere. Work and life are no longer separate, so it will be difficult to act as though they are.

Take the SocialCPAs survey today!

The 2011 version of the SocialCPAs Social Media Survey has just launched.  Our goal is to find out how people in the accounting profession are adopting and/or avoiding social media. 

Please take a few minutes to complete the survey by clicking this link:

 https://www.surveymonkey.com/s/SocialCPAs-2011-Survey

Please help promote the survey by emailing this link to your fellow employees and other contacts in the accounting profession.  We're trying to reach as many accounting professionals as possible.

We appreciate your support!

 

Almost Never Seems to be Very Popular

We launched our 2011 social media survey a few weeks ago and the response has been great.  The survey includes questions about Facebook, LinkedIn, Twitter and other social media sites.  We asked people to tell us how often they tweet and update their status on LinkedIn and Facebook.

One choice, "Almost Never", seems to be a very popular response!  Please click this link and participate in our 2011 survey:

https://www.surveymonkey.com/s/SocialCPAs-2011-Survey

Also, please help promote the survey by sending this link to your fellow employees and other contacts in the accounting profession.  Thanks!