SocialCPAs

3,000 - Absolutely Amazing

When I started the SocialCPAs group on LinkedIn, I was hoping to attract a few hundred accounting professionals who wanted to talk about social media.  How little I knew at the time about the power of a community!

For the past few months, I have been watching the membership totals in SocialCPAs and CPA Tech Connect wondering which group would be first to hit 3,000 members.  The race isn't quite over but it looks like SocialCPAs will be the winner.

I want to personally thank everyone that has joined these groups, participated in discussions and encouraged others to join.

I'm not done with LinkedIn groups and will be launching another one very soon.  I hope the response to the new group will be as successful as SocialCPAs and CPA Tech Connect.  Stay tuned. 

Are you doing anything to monitor your name or reputation on social media sites?

This question has appeared in all three SocialCPAs Social Media surveys.  

There was very little improvement in this category in 2012. It is very important to monitor what is being said about you and your company. People share their opinions about experiences, products and companies. Consumers often rely on peer recommendations when making a purchasing decision. Therefore, it is very important to know who is talking about you and/or your company.

Tools such as Google Alerts and Hootsuite can be used to monitor your name or your brand on social media sites. Do you know if anyone has written a review of your company on a site like Yelp or Google? People may be sharing their opinions about your company and/or your services.

You need a process to monitor your name and reputation!

Did You See LinkedIn's Big Announcement Today?

Today, LinkedIn shared details about the next generation of the LinkedIn profile.  It looks great!  They are hoping that this new profile will make it easier for you to:

• Tell your professional story
• Discover people and opportunities
• Engage with your network

I have included a picture of the new profile in this post.  You can see the complete picture and read all of the details on the LinkedIn blog.

 

 

Take the 2012 SocialCPAs survey today!

We just launched our third annual SocialCPAs Social Media Survey.  Our goal is to see how accounting professionals are adopting or avoiding social media. 

We hope you will participate in our survey and let us know what you think of social media.  You will be able to use the survey results to compare your social media efforts to peers in the accounting profession.

Click here to take our survey

We would greatly appreciate your help promoting this survey.  Please consider emailing this page to your coworkers or posting it to your favorite social media site.

Thanks for being part of our 2012 survey!

2012 Social Media Predictions from Alexandra DeFelice

Our first set of social media predictions is from Alexandra DeFelice. 

Alexandra DeFelice is Senior Manager-Communications & Program Development at Moore Stephens North America, Inc.  She is a former Senior Editor in charge of technology coverage at Journal of Accountancy  and also managed the journal’s social media presence.  Alexandra was one of the founders of the Accounting Tomorrow blog and is very active on Facebook, LinkedIn and Twitter.

Here are Alexandra’s social media predictions for 2012:

LinkedIn will grow exponentially and people will increasingly use that channel instead of their outlook Inboxes.  QR codes will become mainstream by marketers but many consumers (at least those in the Boomer generation and beyond) won't know how to use them.

Facebook use will continue to grow as parents and grandparents want to stay in touch with their younger relatives. There likely will be several privacy breaches tied into this as the settings continue to change regularly.

Customers/clients will start to drive the way we do business more so than ever before, but businesses need to realize they can't put all their eggs in the social media basket. As more and more of these sites start to talk to one another, less and less will become private.

As a general rule of thumb, I would say that if you don’t want someone to know something, don’t put it on social media because there’s bound to be a hole in the system, somewhere. Work and life are no longer separate, so it will be difficult to act as though they are.