Rita Keller is a nationally known CPA firm management consultant, speaker and author. She is a former shareholder and Chief Operating Officer of a successful, regional CPA firm. Rita is the author of the Solutions For CPA Firm Leaders blog.
What is your prediction about social media in 2012?
More firms will become active. We've been stressing it and stressing it (which helps) and they are seeing their competitors become very active. I still meet many firm leaders who have not taken the time to get educated. I can tell by the questions they ask in social media sessions at conferences.
Are there any new social media sites that will impact us in 2012?
So many things "come into being" so quickly that it is hard to tell. I think everyone is awfully busy keeping up with the sites that they currently use.
What are the top three social media activities that CPAs should be doing in 2012?
1. Hire someone (or designate someone who has the passion) to be the firm's social media champion and then get your experts blogging in their area of expertise.
2. Get everyone on the firm represented on LinkedIn - begin posting about their expertise.
3. Get signed-up for Twitter just so they can follow others and keep on top of current trends.