Alexandra DeFelice is Senior Manager-Communications & Program Development at Moore Stephens North America, Inc. She is a former Senior Editor in charge of technology coverage at Journal of Accountancy and also managed the journal’s social media presence. Alexandra was one of the founders of the Accounting Tomorrow blog and is very active on Facebook, LinkedIn and Twitter.
Here are Alexandra’s social media predictions for 2012:
LinkedIn will grow exponentially and people will increasingly use that channel instead of their outlook Inboxes. QR codes will become mainstream by marketers but many consumers (at least those in the Boomer generation and beyond) won't know how to use them.
Facebook use will continue to grow as parents and grandparents want to stay in touch with their younger relatives. There likely will be several privacy breaches tied into this as the settings continue to change regularly.
Customers/clients will start to drive the way we do business more so than ever before, but businesses need to realize they can't put all their eggs in the social media basket. As more and more of these sites start to talk to one another, less and less will become private.
As a general rule of thumb, I would say that if you don’t want someone to know something, don’t put it on social media because there’s bound to be a hole in the system, somewhere. Work and life are no longer separate, so it will be difficult to act as though they are.