When I started the SocialCPAs group on LinkedIn, I was hoping to attract a few hundred accounting professionals who wanted to talk about social media. How little I knew at the time about the power of a community!
For the past few months, I have been watching the membership totals in SocialCPAs and CPA Tech Connect wondering which group would be first to hit 3,000 members. The race isn't quite over but it looks like SocialCPAs will be the winner.
I want to personally thank everyone that has joined these groups, participated in discussions and encouraged others to join.
I'm not done with LinkedIn groups and will be launching another one very soon. I hope the response to the new group will be as successful as SocialCPAs and CPA Tech Connect. Stay tuned.
A study of a large European telecommunications company found that, "In most cases, the social media-enabled workforce was able to accomplish more sales- and customer-relations-related tasks and did so more quickly".
Has social media become a part of your daily routine? For many of us, social media has become yet another thing that competes for our time along with email, phone calls, client meetings and the need to keep current on tax and accounting matters. This is especially true during tax season!
If you are looking for some time saving ideas for your social media efforts, check out this recent post by Stacie Saunders. The post includes ideas about tools that will help automate your social media activities and provides links to resources available from the AICPA.
Stacie is a Strategist for the AICPA's Social Media and Member Engagement efforts. Her blog can be found here.
I recently had the privilege of appearing in Current Accounts, a magazine that is published by the Georgia Society of CPAs. The article entitled, Using LinkedIn as a Business Tool, focuses on strategies that can be used to generate business opportunities from LinkedIn.
The January/February issue also included content on the fiscal cliff, hiring and professional development. Check it out today!